As I have discussed here before, the national do-not-call registry exempts charities (and those who call on their behalf). This exemption may keep doors open for nonprofits seeking to raise money, but it has also opened the door for substantial criticism of the sector as a whole due to the inefficient telemarketing practices of a few. In this post, I'll step away from the efficacy of the nonprofit exemption to look more broadly on the effect the do-not-call list has had on nonprofit fundraising.
Tuesday, February 11, 2014
Tuesday, February 4, 2014
I realize nonprofits are reluctant to cut off avenues for fundraising, but do the powers-that-be in the sector ever consider that...
- The use of telemarketers who make unsolicited calls may turn off many of those receiving calls and could do more to harm fundraising ability than it helps?
- Some donors may be willing to give over the phone, but many more may lose interest in giving entirely when the hear that phone solicitation often entails less than 50% of funds actually reaching the intended nonprofit?
- The increasingly-common investigative reports about questionable fundraising practices by telemarketers are hard to dismiss as a few bad apples when there are so many?
Perhaps the nonprofit sector should be asking out of its exemption to the do-not-call registry. Sure, it may mean some funds are missed out on, but it may also mean that the sector is better protected against telemarketing practices that can undermine its reputation.