Below are my favorite nonprofit articles this year, based on my biased interpretation of a biased sample.
This was undoubtedly a hard piece to write. The Red Cross is perhaps the most trusted charity in the US, and any effort to expose its flaws takes courage. The piece was fair and well-executed, and if it is taken as it should be, it will also lead to changes in the way the Red Cross operates going forward.
Every year, the NFL's nonprofit status comes into question, and this year was no exception; in fact, the voices appeared much louder this year. With all the writing complaining about the NFL using its nonprofit status as a tax dodge, this piece distinguished itself by considering the facts, even if they are less salacious. Weissman deftly explains how the NFL's nonprofit status came about and why it is unwarranted, while also recognizing that very little (if any) taxes are avoided by it.
This was a tough choice, only because Al Cantor and Ray Madoff have both written convincingly about the problems of donor-advised funds. So, I went with the most recent incarnation – it's best to view this as representative of the collective work of Cantor and Madoff in explaining the glaring issues with permitting donor-advised funds to continue unregulated. With more money finding its way into donor-advised funds, permitting tax deductions now for the promise of future charitable distributions, the problem will only escalate in years to come.
When it comes to providing pushback against conventional wisdom, Bill Schambra never disappoints. In this case, the target is the nonprofit management trend of strategic philanthropy. Schambra convincingly argues that strategic philanthropy, like innovative performance measurement trends among for-profits before it, suffers from a false sense of having all the answers. I view the piece as more than that in that it underscores the importance of skepticism for any new trends, especially those claiming to drastically change the management landscape.
It seems like everyone had something to say about the ice bucket challenge, and its unprecedented success. The articles ranged from advice on how others can replicate the viral reach of the challenge to shock-value critiques of the challenge (which seemed more about getting clicks than anything else). I found both of these extremes unconvincing to say the least. I would put Dan Pallotta's piece in another category – a means to use the success of the challenge to provide context for one's broader views on charity. Whatever you happen to think of Dan Pallotta's world view, you also have to admit this piece is a well-written and well-argued defense of it.